Answer the Public is an online tool used to help marketers gain insights into consumer search behaviour. With this free tool, you can uncover a wide range of questions and topics related to your brand or industry that people are searching for online. By analysing search engine autocomplete and questions, Answer the Public provides quick, visual insights into what your customers are actually looking for in real time. This information can be used to create more targeted content, campaigns, and website copy for improved search engine performance.
Answer the Public enables marketers to find what questions people are asking about their companies and subject areas. In a few clicks you can use Apt's keyword tool to discover what kind of queries are being asked by the public. This insight can help marketers shape their content marketing strategies and identify gaps in their competitors' content.
Answer the Public searches through real-time keyword data on both Google and Bing to deliver comprehensive results relating to your industry or topic area. You can get essential answers to popular questions such as 'what key features's, 'when are they available', 'why should I buy', 'how do I use' or 'compare'. Once you get an idea of which phrases potential customers are using when looking for similar services or products as yours, you can use it in your own marketing efforts by incorporating these terms into your headlines, subheadings and copy elements throughout your website copy for improved organic reach - all with no extra effort need on your part!
Moreover, Answer the Public provides detailed visuals displaying differences between searches related to specific topics meaning you avoid having overlapping content with other companies that may be targeting the same keywords as yours. This ensures that your visitors have valuable content tailored specifically towards them whilst browsing online.
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